1. Since the problems facing a product manager are current and/or future in nature and firm-specific in focus, secondary data is usually worthless.

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True

False

2. The sales force is a major potential source for valuable competitor data--although they are grossly underused by most firms.

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True

False

3. Spending funds on market-related activities and/or reducing price indicates the use of a growth strategy.

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True

False

4. Monitoring trade advertising is a useful way to define the competitor's target market(s) and the differential advantage being sought.

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True

False

5. Game theory is an effective tool used to model real-world situations involving large numbers of competitors and many possible moves.

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True

False

6. The multi attribute model of decision making has proved useful in the final consumer market, but is not practical for the industrial market.

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True

False

7. Chi-square is a non-parametric statistical technique that has little value in creating/analyzing market segments.

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True

False