1^st Case Analysis

Partnering for Change (P4C): Nova Nordisk's Partnership with the International Committee of the Red Cross and the Danish Red Cross

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Case Summary

The case discusses how Novo Nordisk, the International Committee of the Red Cross (ICRC), and the Danish Red Cross (DRC) set up a humanitarian partnership (called 'Partnering for Change,' P4C) to support the treatment of non-communicable diseases (NCDs) in humanitarian crisis settings with a particular focus on the treatment of diabetes and hypertension. The case provides background information on all three partner organizations, describes how the partnership was formed over several years and points to the challenges and dilemmas the partner organizations faced at the launch of the partnership.

1. Could Novo Nordisk not have supported the work of ICRC and DRC in other ways, such as by simply donating insulin?
2. How do humanitarian-business partnerships create additional challenges for the involved parties?