1^st Phorm is a supplement product line designed for athletes and any person that has a desire to better their bodies and health by living a healthy lifestyle. The brand carries everything including pre-workout, weight-loss, protein, multi-vitamins, health and wellness support, gear, accessories, and more. They have ultimately created an outstanding name for themselves through genuine attitude when it comes to keeping their brand error-free, for its outstanding customer experience, and its interaction with their followers. 1^st Phorm already uses unique tactics for their presences on social media as they have around 1 million loyal followers, but there are a few ways to market the brand further through another campaign or project. If another social media campaign was to be projected on 1^st Phorms social media, the overall communication goals would still respectfully align with the goals the brand has already created. Then moving forward, it would be important to analyze what majority type of audience is present and continuing to direct messages toward those same loyal customers that are following the brand as they better their life and health with help from the supplements the brand offers.

A. Evaluate the medium and choose your tools Is a social media platform right for your campaign or project? Does a social media effort already exist within the organization that you could work with instead of starting a new account or campaign?

B. What social networking tool or tools do you plan to use?

- Facebook

- Twitter

- Pinterest

- Instagram

- Other

C. Posting How often will you post? When will you post?

D. Content What will you post? On a separate sheet or in an Excel spreadsheet, outline potential posts for the first month.