1. "Start small" means:

	a.	if possible, use free tools.
	b.	if possible, use simple tools.
	c.	do a trial run of your plan using the tool on a small portion of the target audience.
	d.	A through C.
	e.	A and B only.

2. Regarding editorial calendars, which of the following statements is false?

	a.	It helps to ensure that multiple workers do their part in content creation in a timely manner.
	b.	It is used to schedule deadlines.
	c.	It helps to ensure that the work gets done on time.
	d.	The editorial calendar is used by print publishers.
	e.	It measures productivity.