$1.$ State your message to your target market $($tag line, slogan$)$ what is it$,$ and does it support and

reflect your USP?

$2.$ As applicable for your export, comment at a high level on your marketing mix plans for the first

$3$ years $$ i$.$e$.$ advertising, sales promotion, personal selling, with examples and your reasons for

choosing this approach.

$3.$ Detailed Promotion Implementation Plan $$ this is needed for the first year only. It needs to be

done in a table format $($see Dare Cookie example below for sample format$),$ and include detailed

information about EACH of your tactical marketing promotion initiatives. These costs will need

to be outlined in the Total Annual Marketing Budget for your first year $($Section $5\mathrm{.}2).$ For

example, if you plan on rolling out a social media influencer campaign, you need to identify who

exactly $($by name$)$ will be hired as the influencer, what the campaign objectives are, the cost to

create the advertisement, the cost $($per click$/$posting$/$total$),$ timing, frequency, which social

media platforms. For billboards, objectives, how many, cost per billboard. Maybe you need to

do a package redesign $($if needed$).$ Be sure to include any production costs here, and any other

costs that may be needed to implement each tactical element of your marketing plan.