1. Steve has been purchasing from Electronics Store for over 10 years. Which of the following represents Steve's opinion on Electronic Store?

A)	customer relationship management

B)	customer loyalty

C)	customer marketing

D)	customer value

2. What is a tactic that features varying price points for the same merchandise (purchased in the same quantities) at different points of sale?

A)	uniform delivered pricing

B)	flexible pricing

C)	zone pricing

D)	basing-point pricing

3. Which of the following is FALSE regarding database enhancement?

A)	Database enhancement is often ineffective at identifying prospective customers.

B)	Database enhancement is used to enhance cross-selling prospects.

C)	Enhancement data can include demographic, lifestyle, or behavioural information.

D)	Companies interested in database enhancement must typically purchase this information.

4. A pricing tactic based on the theory that certain prices have a larger psychological impact on consumers best defines which of the following?

A)	psychological pricing

B)	sociological pricing

C)	product-line pricing

D)	promotional pricing

5. *Models Monthly Magazine* is likely distributed using what channel?

A)	retailer channel

B)	wholesaler channel

C)	direct channel

D)	agent/broker channel

6. You work for a company that purchases goods from manufacturers. The company takes these goods and sells them to retailers for a profit. Your role involves ensuring that the products arrive at your company's warehouse location. The goods are eventually shipped from the warehouse.

You likely work for which type of company?

A)	merchant wholesaler

B)

Retailer

C)

Producer

D)

User

7. Which of the following statements is most accurate regarding Advertising Standards Canada?

A)	Advertising Standards Canada investigates complaints and has full authority to enforce decisions.

B)	Advertising Standards Canada hires an external body to investigate complaints and enforce decisions.

C)	Advertising Standards Canada hires an external body to investigate complaints and has full authority to enforce decisions.

D)	Advertising Standards Canada investigates complaints but does not have authority to enforce decisions.