1) Strategic Planning is the process which involves the review of:

a. Market Conditions

b. Customer Needs

c. Competitive Strengths and Weaknesses

d. Sociopolitical, Legal and Economic Conditions

e. Technological Developments f. Resource Availability

g. ALL OF THE ABOVE

h. NONE OF THE ABOVE

2) If you were to have a discussion with a friend about Marketing, why would you tell them that they should in fact study it and know it if they are going to study business?

3)The major benefits to a S.W.O.T Analysis are:

a. Simple to use.

b. Reduces the costs of strategic planning.

c. Flexible.

d. Integrates and synthesizes diverse information.

e. Fosters collaboration among managers of different functional areas.

f. ALL OF THE ABOVE.

g. NONE OF THE ABOVE.

4) According to our discussion on S.W.O.T analysis, to be effective it must be 5 things?