$1.$ Summarize the macro$-$environment variables a company needs to monitor when operating a$)$ an information$-$only website, b$)$ a transactional e$-$commerce site and c$)$ a social media site.

$2.$ Discuss the potential significance of economic influences on the development of digital marketing initiatives.

$3.$ Discuss the implications of not conducting environment scanning when launching a new brand.

$4.$ Imagine you are a blogger for a service sector brand. Explain how you could use Creative Commons licensing to ensure you are sharing content legally.

$5.$ Social media can be a powerful communication channel. Discuss the opportunities and pitfalls of these platforms.

$6.$ Devise a plan of action for an online business to ensure compliance with ethical and legal standards of their e$-$commerce site