Question: 1. Summarize your previous analysis for each business unit. And identify which units are the most promising? Which are the least? Explain why based on

1. Summarize your previous analysis for each business unit. And identify which units are the most promising? Which are the least? Explain why based on the industry attractiveness (emerging opportunities, profitability level etc.) and competitive strengths (financial contribution and market share etc.).

2. Identify the major issues of Mondelez at corporate level. (e.g.: too narrow product lines? too broadly? too many unprofitable units? etc.)

3. Please give some recommendation to Mondelez for its future development. And analyze each of your recommendations' pros and cons

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