1 Susan has not been given any specific instructions regarding how to select the sample for her questionnaire. She can't decide how to start her survey, and finally uses arbitrary judgment to select a sample so that the chance of selecting a particular element of the population is either unknown or zero. Which of the following types of market research techniques is Susan using in this scenario? A. population surveying B. secondary research C. non-probability sampling O D. qualitative sampling 1 Sarah is working on a project where she is not able to get much data from published reports or from academic journals. She realizes that she needs to create her own data specifically for this project. The type of data Sarah will create is referred to as data. A. archival B. exploratory secondary C. internal O D. primary Andrea has also found some data that comes from documents, presentations 19 and e-mail messages. It is called A. primary data. B. external data C. unstructured data O D. semi-structured data Martha is collecting data on the latest consumer trends. She lives in Holden, 19 Alberta, and is not able to meet her target population in person. She decides to talk to consumer groups, privately via Internet chat rooms, where they can answer questions, respond to ideas, and collaborate with her in real time. Which of the following techniques is Martha planning to use? A. online bulletin boards O B. in-depth interviews C. focus groups D. online research communities