1 Technology plays an important role (a) in making customer interactions successful and (b) in enabling a company to learn more about its customers from each interaction In the company at which you are employed, which of the following technologies are currently used (If you dont know, ask someone inside your firm who does ) Business Intelligence Data Mining Campaign Management Customer Data Integration Customer Self Service Data Warehousing Enterprise Feedback Management Enterprise Marketing Management Event Triggered Marketing Mobile Marketing Personalization Engine Real Time Decision Making SalesForce Automation For those technologies now in use, how are they being effectively used to build stronger relationships with customers Is your company achieving a positive ROI by using these technologies How does it know

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Question: 1. Technology plays an important role (a) in making customer interactions successful and (b) in enabling a company to learn more about its customers from

1. Technology plays an important role (a) in making customer interactions successful and (b) in enabling a company to learn more about its customers from each interaction.

In the company at which you are employed, which of the following technologies are currently used? (If you dont know, ask someone inside your firm who does.)

Business Intelligence/Data Mining
Campaign Management
Customer Data Integration
Customer Self-Service
Data Warehousing
Enterprise Feedback Management
Enterprise Marketing Management
Event-Triggered Marketing
Mobile Marketing
Personalization Engine
Real-Time Decision Making
SalesForce Automation
For those technologies now in use, how are they being effectively used to build stronger relationships with customers?
Is your company achieving a positive ROI by using these technologies? How does it know?

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