Question: 1) The area in a retail store that creates a first impression about the store's offering is called: a. Entry zone b. Strike zone c.

1) The area in a retail store that creates a first impression about the store's offering is called:

a.

Entry zone

b.

Strike zone

c.

POP

d.

Decompression zone

2): The environmental and market place factors that can adversely affect retailers are called ___.

a.

Strengths

b.

Threats

c.

Weaknesses

d.

Opportunities

3): What is the nature of competition in the maturity stage of a retail life cycle?

a.

Saturated

b.

No competition

c.

Consolidated

d.

Limited

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