Question: 1 The article says that cold beverages are a Gen Z favorite because young consumers like to customize and make the drink their own, and

1 The article says that cold beverages are a "Gen Z favorite because young consumers like to customize and make the drink their own, and then post pictures on social media". Which major segmentation variables describe this type of customer?

Question 1 options:

	Demographic
	Behavioural
	Psychographic
	All of the Above

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