1. The article tells us that Gen Z have never known a world without the World Wide Web. From a fashion marketing perspective, what are the advantages and disadvantages of this? 2. The study finds that Gen Z are "more style-driven, they aren't afraid to consciously develop counterfeit lives or follow trends rather than set them. "Do you agree that Gen Z are more likely fashion followers as opposed to fashion leackirs? Please explain your thoughts. 3. The study concludes that marketing to Gen Z is perplexing: "How do you begin to speak to a cohort who rejects platitudes and generalizations? .that rejects labels?" How, specifically, do you think Gen Z is so different from Millennials