1.) The best solution to minimizing interview errors involve

A. The recruitment and selection of interviewers

B. The training of interviewers

C. The motivation of the interviewers

D. The control of the interviewers

E. None of the above

2.) The primary data collection method widely used in marketing research is the

a. survey method

b. Observation method

c.focus group method

d. Experiment method

e. Thematic appreciation test

3.) Which of the following is true about computer scanner check-outs?

a. They record purchases by passing them over a laser scanner

b. One of their advantages to the researcher is the ability to look at data over short periods of time

c. Consumers purchase data can be instantly accessed

d. non of the above

e. all of the above

4.) Which one of the following is not a component of attitudes?

a. Cognitive

b. affective

c. Conative

d. proactive

e. All the above are components