1. The chapter mentions using channel partners as a source of information. Describe how you would go about this when researching for the UMFK business program? What channel partner input is important when trying to make the following decisions: 1. When trying to design the booth for use at student, recruitment settings, 2. When trying to decide which features to add or subtract from the program, 3. Making pricing decisions.

2. Describe how you would use projective techniques to help the UMFK business program understand how prospective students make schooling decisions. Be specific when describing how you would use the technique, providing examples of questions.

3. In Freakonomics, Steven Leavitt describes a study of public housing residents that began with the question, How does it feel to be poor and black? He says thats a bad question to start a survey with. Why? (There are multiple reasons, elaborate.)