Question: 1. The content plan does NOT include: A. Building the base B. Harvesting the audience C. Monetization D. Collective bargaining 2.Three elements in triangle of

1. The content plan does NOT include:

A. Building the base

B. Harvesting the audience

C. Monetization

D. Collective bargaining

2.Three elements in triangle of positioning are Price, Quality and Value for money

A. True

B. False

3. Which of the following is NOT a positioning objective:

A. Revenue

B. Lead Generation

C. PR

D. Competitor Analysis

4. The first step in content marketing plan is to build the base

A. True

B. False

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