Question: 1 . The demand function is Q = 1 0 0 - 8 p , and the supply function is Q = 3 0 +

1. The demand function is Q =100-8p, and the supply function is Q =30+6p. Determine the equilibrium price and quantity.
2a. Calculate to three decimal places the price and cross-price elasticities of demand for coconut oil. The coconut oil demand function is
Q =1200-12p +16.2pp +0.25Y ,
where Q is the quantity of coconut oil demanded in thousands of metric tons per year, p is the price of coconut oil in cents per pound, pp is the price of palm oil in cents per pound, and Y is the income of consumers. You will need to calculate the income of consumers first. Assume that p is initially 45 per pound, pp is 31 per pound, and Q is 1375 thousand metric tons per year. The coefficients for p and pp are consistent with prices expressed in per pound, not $ per pound.
2b. Using the coconut oil demand function from question 2a, calculate to four decimal places the income elasticity of demand for coconut oil.
3. Ghose and Han (2014) found that the elasticity of demand for Google Play apps is -3.7.(See the mini-case: Demand Elasticities for Google Play and Apps.) This elasticity applies to a small college town where approximately 1,000 apps per month are sold.
3a. If the price rises by 10%, what would be the effect on quantity demanded?
3b. What is the percentage change in revenue? (revenue = price x quantity) Be sure to include a negative sign, if needed.
4. Using the data in Table 3.1 of the text (pp.58 of the print version), estimate the (inverse) cod demand function. You can do the estimate in Excel using the "add trendline" option in a plot or using Excel's regression package. If you do not have Excel, any regression package will do. Remember to use the inverse demand funaciton.
5. In the Camry focus group analysis in Chapter 3(pp.65-67 in the print version), a regression is used to estimate the demand for Toyota Camrys. Using the estimated equation Q =53.857-1.438p, where p is is thousands of dollars and Q is in thousands of vehicles:
a. How many fewer Camrys would we expect the focus group to purchase if the price were increased by $1000?
b. How many Camrys would we expect the focus group to purchase if the price is $22,000?
c. What is the price elasticity of demand if the price is $22,000?
6. You work for a firm producing fitness equipment. You have been told that the demand for the firm's main product -- a multi-station home gym -- is inversely related to its price (p). You have surmised correctly that the demand function is Q = a + b/p , where a and b are parameters to be estimated. You have been provided with price and quantity data obtained from focus groups and have been asked to run a regression of revenue (p*Q) on price. Should you use a functional form where revenue is also inversely related to price -- or something else? Explain.

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