Question: 1. The discovering markets for emerging technologies inherently involves failure. Give an example of a company who made initial wrong marketing plan(s) for the disruptive

1. The discovering markets for emerging technologies inherently involves failure. Give an example of a company who made initial wrong marketing plan(s) for the disruptive products and explain what happened after the initial failure(s).

2. f you are in charge of discovering the emerging markets for disruptive technologies, what strategy will you take? How will you get through the initial failure(s)?

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