1. The dotcom bubble burst because these dotcom businesses made some wrong

assumptions. Name and describe these assumptions?

2. Choose one web store or e-commerce business. Describe the web store/e-commerce you

selected and explain the type of business model/s it can be categorized into (The business

the model can be mixed).

3. Describe the hierarchy of a customer-focused marketing strategy and give an example of

how a brand can apply 1) personalization and 2) customization

4. More and more brands are choosing online advertising over traditional media such as

TV, radio, magazine, and newspaper. Explain the reasons why and also give your opinion on

the role of traditional media in this era.

5. Think of an existing creative industry startup. What do you think it needs to do to strengthen

its brand online?