1. The factor in utilization that relates most closely to the level of illness within a population is _______.

A. healthcare wants

B. healthcare needs

C. recommended standards

D. consumer decision making

2. An OR patient is waiting patiently for the hospital environmental services staff to finish cleaning his future ICU hospital room. After the environmental service worker finishes and exits the room, the patient notices a bloody gauze bandage peeking out from under the table next to the hospital bed. This occurrence is an example of which service market gap?

A. Gap 1

B. Customer Gap

C. Gap 2

D. Gap 3

3. Prior to the emergence of modern marketing in the last half of the twentieth century, "marketing" activities can best be described as ________.

A. advertising

B. sales

C. networking

D. none of the above

4. Healthcare is delivered differently in different parts of the country because of differences in ________.

A. technology

B. physician training

C. regional cultures

D. hospital size

5. The demand for health services is considered "elastic" because _______.

A. demand rises and falls independent of the level of illness

B. the demand is highly predictable

C. all doctors practice in the same manner

D. people always get healthcare when they need it