Question: 1. The final step in the marketing process is ________. a. Capturing Value From Customers b. Designing Customer Relationship Levels c. Understanding The Marketplace 2.
1. The final step in the marketing process is ________.
a. Capturing Value From Customers
b. Designing Customer Relationship Levels
c. Understanding The Marketplace
2. Consumer buyer behavior is influenced by which four key sets of buyer characteristics?
a. Cultural, significance, trial, and urbananity
b. Cultural, social, micro-moments, and anatomy.
c. Cultural, social, personal, and psychological.
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