Question: 1. The huge and complex data sets generated in today's information generation is called: a. Artificial Intelligence b. Big Data c. Information System d. Marketing

1. The huge and complex data sets generated in today's information generation is called: a. Artificial Intelligence b. Big Data c. Information System d. Marketing Research 2. What are the 3 main stages of Marketing Information System in the right order? a. Developing the information, Marketing Research, Analyze data b. Assess information needs, Analysis, Generating Data C. Assess information needs, Developing the information, Analyze the data d. Assess Information needs, Developing the information, Marketing Research 3. Which one is not a source of Internal Data? a. Marketing Department b. Competitor's Data base C. Accounting Department d. Sales Force 4. What are the four stages of marketing research? 5. Which one is the best method for testing a cause-and-effect idea? a. Exploratory Research b. Descriptive Research C. Causal Research d. None

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