1. The main difference between customization and personalization is

		With personalization, the social medium gives the customer what the organization thinks it wants based on what it knows about the customer.
		With personalization, you explicitly tell the system what you want.
		Google is an example of customization.
		All of the above statements are true.

2. When a social media users enjoyment increases with the number of people using the product, that is called

		A negative network externality
		Increased virality.
		Extended reach
		A positive network externality.
		A contribution to utility

3.

Which element of the promotion mix has social media caused to explode dramatically?

		Advertising
		Product
		Sales Promotion
		Public Relations
		Personal Selling

4.

Which of the following is NOT a benefit of influencer marketing with social media?

		Brand awareness
		Increased exposure
		Less credibility
		New leads
		Improved search ranking

5. What is Net Promoter Score (NPS)?

		The percentage of brand mentions, or people talking about a company online compared to its competitors.
		A metric that companies use to measure willingness of customers to recommend a companys products or services to others.
		A valuable type of media that increases brand awareness with no additional effort on the part of the in-house marketer(s).
		A company, brand, or product is first in customers minds when thinking of a particular industry or category.