1. The marketing failure Failure of Bengay Aspirin occurred due to lack of marketing results. Could you...
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1. The marketing failure Failure of Bengay Aspirin occurred due to lack of marketing results. Could you describe the issues with the failure of this products? Was there a societal change that cause this failure such as change in family structure, population? 2. Was there a change in the economic environment, such as financial constraint? What were some of the other competition at that time? Were there any health Issues with these product and Branding failure? 3. I think people linked the Bengay to an instant pain reliever similar to its rub on product and expected immediate results. What should they have done different to succeed in their marketing strategy?
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ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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