Question: 1. The metric used for decision-making includes which? a. the business ethics test b. the publicity test c. critical observer test d. employee satisfaction test

1. The metric used for decision-making includes which?

a. the business ethics test

b. the publicity test

c. critical observer test

d. employee satisfaction test

e. triple bottom line test

2. In the winter, Greg purchased a wine distribution business. Greg wants

to increase the awareness of his business within the local grocery store. However, he knows that

there are various regulations and practices necessary when promoting alcoholic

drinks.

a. pick a course of action

b. identify issues that need to be addressed

c. brainstorm alternatives.

d. gather more information and identify stakeholders

e. promote the firm's CSR efforts

3. A college board is worries about its school buildings decaying The college board began by analyzing the problem and identifying

teachers, staff, parents, and students who have an interest in the issues at the school. The

school board listened to the concerns of each stakeholder group. According to the ethical decision-making framework, the college's board's next decision should be:

a. engage in brainstorming alternatives

b. pick a course of action

c. assess impact of its actions beyond the classroom

d. evaluate the legal ramifications

e. identify issues of concern to lawmakers

4. During the phase of the strategic marketing planning process, marketers utilize systems to

check whether each conscious marketing issue raised in earlier phases was addressed.

a. control

b. social responsibility

c. assessment

d. planning

e. social responsibility

5. Daisy works for a sports equipment business as a manager for marketing and promotions. When she works with the senior marketing team, the business is worries about the business' macro environment. The macro environment includes what?

a. competition

b. corporate partners

c. company

d. economics

e. physical environment

6. Kesha who is from Australia refers to bell peppers as "capsicums." whereas Julio, who lives in the United States,

calls them "bell peppers." The different terms that Keshas and Julio use for bell peppers are a result of which?

a. regional cultural difference

b. demographic differences

c. different social trends

d. different economic situations

e. country culture differences

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