Question: ( 1 ) The primary value that a marketer expects to receive from a customer in an exchange relationship is the price charged for the

(1) The primary value that a marketer expects to receive from a customer in an exchange relationship is
the price charged for the product.
customer satisfaction.
quality merchandise that meets expectations.
references to other potential customers.
few returns of the merchandise purchased.
(1) The primary value that a marketer expects to receive from

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