Question: 1. The question of data interpretation is not fully resolved in business today. Someone must still look at the data and decide what they really

 1. The question of data interpretation is not fully resolved in

1. The question of data interpretation is not fully resolved in business today. Someone must still look at the data and decide what they really mean. Often this is done by the people in marketing research. Defend the proposition that persons in engineering, finance, and production should interpret all marketing research data when the survey result affect their operations. What are the arguments against this position

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