Question: 1) The quotation given by Dale MC Conkey, 2008 which is Plans are less important than planning has got more attention of strategic management scholars.

1) The quotation given by Dale MC Conkey, 2008 which is Plans are less important than planning has got more attention of strategic management scholars. What does the implication of the given quotation in the process of strategic plan formulation? Discuss in brief by providing suitable example.

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