1. 'The research should be based on a good theory and methodological design'

What kind of characteristics of research is the above statement describes?

Select one:

a. Generalizability

b. Accuracy

c. Parsimony

d. Rigour

e. Testability

f. Purposive

g. Objectivity

h. Replicability

2.

Variables are characteristics or attributes of cases whose behaviour or characteristics we study.

Select one:

True

False

3.

'From the critical factors of brand personality towards brand loyalty based on past literature and random selections of good sample size, the researcher may be able to develop a set of research questions that can be used within the industry.'

What kind of characteristics of a scientific research is the above statement describes?

Select one:

a. Accuracy

b. Rigour

c. Objectivity

d. Parsimony

e. Generalizability

f. Testability

g. Replicability

h. Purposive

4,

'Research is to be designed to ensure findings are very close to reality'

What kind of characteristics of a scientific research is the above statement describes?

Select one:

a. Accuracy

b. Testability

c. Objectivity

d. Parsimony

e. Generalizability

f. Purposive

g. Rigour

h. Replicability

6. Which of the following describes 'Basic Research'?

Select one:

a. Takes in the form of field investigation at collecting data to verify the applicability to the research

b. Advancement of knowledge with the desire for better understanding of a certain phenomena that are applicable in all industry in general.

c. Guided by established theories

d. Undertaken to resolve current problems which requires timely solutions

e. Application of knowledge gained to solve identified problems