1. The Running Room hosts training sessions to help customers get started in running and to train for races including marathons.  State clearly one consumer need  which is met by these training sessions. Be careful to remember that needs are “states of deprivation” felt by a person. Hint: refer back to Chapter 1 to review your understanding of a need. To answer this question correctly the need stated must relate to the training sessions (not to other products sold by the stores).

2. Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables.   (3 valid points of description  x 1 mark each = 3 marks)

Answer rating: 100% (QA)

Answer 1 The running room meets the consumers demand to lose weight and become more active by conduc... View the full answer