Question: 1. The self-reference criterion (SRC) may be responsible for the failure of some firms in their attempt to internationalize. Demonstrate using a Ghanaian firm how

1. The self-reference criterion (SRC) may be responsible for the failure of some firms in their attempt to internationalize. Demonstrate using a Ghanaian firm how (Discuss the five steps used) to minimize or eliminate the possibility of self-reference criterion. 10 Marks

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