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The Strategic Marketing Process

This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various

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strategic marketing actions and determine where in the strategic marketing process the ac

The neting actions by the phase of the strategic marketing process they represent. Move each label to the correct drop inex to a label provides more information.

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References

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Procter & Gambletion would occur.

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The goal of this exercise is to demonstrabte your understanding of the strategic marketing process and related marketing actions.

Identify the marketing actions by the phase of the strategic marketing process they represent. Move each label to the correct drop

References zone box. The notes button next to a label provides more information.