Question: 1. The subject matter and whether it is a good news or bad news story; 2. The appropriate tone for your message to ensure consistency;

1. The subject matter and whether it is a good
1. The subject matter and whether it is a good news or bad news story; 2. The appropriate tone for your message to ensure consistency; 3. The human side and the audience of your message. Note the scenario above states that it is a public blog. Consider who will read a public blog and who will be the primary audience

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