Question: 1 The two market segments mentioned in the case study are: Mild beer and Strong beer Given the information shared in the case study, provide
1The two market segments mentioned in the case study are: Mild beer and Strong beer
Given the information shared in the case study, provide a detailed
explanation n how you would ensure that you deliver value to each segment. Start
by formulating a positioning statement for each segment.
Explain in detail (per segment) how you will deliver value that
is based on the positioning statements that you have formulated for each market
segment. In this regard, pay attention to product and service features and
benefits, pricing, marketing communication, and distribution strategies. While
you can make reasonable assumptions, you should use information from the case
study as far as possible. it should be clear from an answer that you understand
that different market segments require different marketing approaches to
provide value
2 Would you describe Kingfisher: Altra Max's value creation as an
incremental or disruptive innovation? Explain your answer using the
innovation-value hierarchy framework and information provided in the case
3Identify and list the challenges confronting Kingfisher's
plant create value through the super-premium segment (Strong beer) in India
4What advice and recommendations would you offer to Mr.
Harvinder Palekaron or top management on how Kingfisher: Altra Max should
reconfigure its value-creating core competencies and capital base in order to
achieve market acceptance and uncontested market presence?
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