Question: 1- The very first step in the decision-making process is: A. problem recognition B. primary research C. secondary research D. critical thinking 2- The theory

1- The very first step in the decision-making process is:

A. problem recognition

B. primary research

C. secondary research

D. critical thinking

2- The theory that profits can be found in small numbers of a wide variety is known as:

foot-in-the-door selling

conspicuous consumption

the Long Tail

comparative advertising

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