Question: 1 . There are many analytical tools and techniques available for companies to gauge not only where they stand within the industry but to also

1. There are many analytical tools and techniques available for companies to gauge not only where they stand within the industry but to also assess their sustainability and competitive advantage within the marketplace. Why do you believe it is an important step within a strategic planning process to conduct a SWOT analysis? How can a VRIO help an organization?
2.Describe a situation when a TOWS matrix framework would be appropriate.

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