Question: 1 ) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it

1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level.
a) Calculate the cost per family for each of the following advertising options:
Campaign Families Cost per Week
KDIN Broadcast 221,500 $36,000
Toronto Life 65,250 First 5 digits of your student number
Restaurant Guide 11,412 Last 4 digits of your student number
Instagram 92,523 First 5 digits of your student number
(4 Marks)
b) If you expected next weeks revenue to be the first 6 digits of your student ID what would your advertising budget be (in dollars)? Which, if any, options from Part A would you choose as your advertising medium and why? (4 Marks)

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