Question: 1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is

1) There are multiple options for advertising in

1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level. a) Calculate the cost per family for each of the following advertising options: Campaign KDIN Broadcast Toronto Life Total Reach 206,400 150,000 Families 92,000 64,580 Restaurant Guide 21,000 1,278 Cost per Week $10,000 First 5 digits of your student number Last 4 digits of your student number First 5 digits of your student number Instagram 450,000 3,000 (8 Marks) b) If you expected next week's revenue to be $46,220 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (2 Marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!