1.. There are several steps in the purchase decision process. Which of the following is one of those steps?

Analyzing social network trends

Completing cost-benefit analysis

Surverying current customers

Recognizing need

2. Which of the following describes the role of a functional manager in retailing?

A person with the skill set to function as a front line manager.

A person charged with the companys compensation and benefits.

The key executive responsible for the companys marketing platforms.

A person with managerial authority over an operating unit or department.

3. If you are a merchandise manager for a retail company, which of these best describes your role?

Upper management

General manager of a region

Human resources management

Middle management

4. How would you define the concept of experiential learning in a retail setting?

It is a concept similar to applied statistics.

The skill of delegating tasks to others.

Analyzing last year's sales data for future planning.

The ability to derive meaning from actual experience.

5.When businesses set up e-commerce sites for other businesses, this is called:

a.Business-to-consumer (B2C) online shopping.

b.Omnichannel transactions.

c.Vertical integration.

d.Business-to-business (B2B) online shoppin