1. There are three market segments in the simulation

1. Explain in detail the reasons foryour choiceof the 2 segments that you want to target.
2. While designing the brands for your two targeted segments, whatcustomer needs and wantsdid you consider - top 5 (for each brand) only.
3. Based on your design of the brands and thecost of components, how do they compare withprice customers are willing to pay.Be sure to back up your answers by showing the numbers.

2. Give your detailed reasons for your choice of first Sales Office - show the data that backs up your answer

3. Explain the importance of Cash Flow in a business - why is critical to keep track of balances in Cash Flow - refer to your Quarter 1 experience in your answer

4. From your understanding of IndustrySales Force Compensation: what are the key factors (in order of priority) you will consider toimprove the compensationmix in order tomotivate and retainthe sales force?

5. Explain your reasoning for the Fixed Capacity decision - why did you choose the fixed units increase number? Again, be sure to back up your answer by showing the data that supports it.