$1$

This activity is important because marketers must be continuously looking for changes in the marketplace that might affect thelr offerings. These changes in the marketplace can be either opportunities or threats for the firm. The process of continually gathering information on and interpreting the trends found in the external environment is called environmental scanning.

$00$:$03$:$50$

The goal of this activity is to demonstrate your understanding of the different types of environmental forces that are often uncovered during an environmental scan.

Roll over each issue$/$activity and match it with the force category to which it belongs.

$\backslash$table$[[$ATV fun,Off to work,$\backslash$table$[[$Power plant$],[$emissions$]],$Yu$$n value,Verizon$],[$Autonomous bots,Drone delivery,Money to spend,$1$st Products Inc.,$\backslash$table$[[$Nueva York Te$],[$Amo$]]]]$

As a result of the COVID$-19$ pandemic, the inflation rate for food in China exceeded $11\%$ in $2020.$

Social Forces

Economic Forces

Technological Forces