Question: 1 . This data file contains information about three customer segments which were created based on the frequency of consumption: LIGHT, MEDIUM, HEAVY users. See

1 .

This data file contains information about three customer segments which were created based on the frequency of consumption: LIGHT, MEDIUM, HEAVY users. See information about each segment in their respective column headings. Assume that the average serving size of yogurt is

6

.

Calculate the market potential for EACH segmentin terms of unit volume

(

.),

NOT in terms of people. Hint: market potential

=

# of purchases in a year

*

quantity purchased each time. If you are still unsure how to do it

,

please ask me in class or during office hours. Compare market potentials of each segment. Which segment shows the greatest potential?

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