1. This pricing tactic works because although we can remember the exact price right when we see the price, after a few weeks we forget about the "cents" and focus on the "dollars" which makes us think the price is cheaper than it actually is.

		The 99 principle.
		The forgetful cents principle.
		The cents pricing principle.
		The principle of cents pricing.

2.

When a company includes a not-so-good selling product with the purchase of a product that is selling great, they have convinced consumers to pay a little extra for something they probably wouldn't have purchased before. This is called...

		Price matching.
		Price match coupling.
		Price bundling
		Price coupling with matched products.