Question: 1 . This question concerns a positioning analysis of the U . S . imported beer market. Run a positioning analysis and create a positioning

1. This question concerns a positioning analysis of the U.S. imported beer market. Run a
positioning analysis and create a positioning map for the market. Assume that the market
consists only of the beers in the dataset. Force 2 dimensions. Include the attributes.
a. Cut and paste the positioning map into the document here.
b. Which brand is Kirins closest competitor? Why?
c. According to the map, which brand is the best to drink with friends? Why?
d. According to the map, which brand is the best to drink at picnics and outings?
Why?
e. Label the two dimensions on the map.
f. What do you make of Molsons position on the map?

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