Question: 1 . This question concerns a positioning analysis of the U . S . imported beer market. Run a positioning analysis and create a positioning
This question concerns a positioning analysis of the US imported beer market. Run a
positioning analysis and create a positioning map for the market. Assume that the market
consists only of the beers in the dataset. Force dimensions. Include the attributes.
a Cut and paste the positioning map into the document here.
b Which brand is Kirins closest competitor? Why?
c According to the map, which brand is the best to drink with friends? Why?
d According to the map, which brand is the best to drink at picnics and outings?
Why?
e Label the two dimensions on the map.
f What do you make of Molsons position on the map?
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