1) Through research, identify the key internal data sources for Centennial College. Specifically, consider sources such as profitability, sales and market share growth, customer loyalty and satisfaction, brand reputation, brand quality, etc. Research and analyze at least 4 internal factors. Cite your sources.

2) Complete an SW (strengths, weaknesses,) for Centennial College analysis using a bullet point, table format. This analysis should be from the Centennial College perspective. Finally, summarize your findings and provide recommendations (action plans) as to what you plan to do to alter Centennial Colleges marketing plan to address this implication. I.e. How may these internal factors impact Product, Price, Promotion or Place strategy and Why?