Question: 1.) To do a good concept testing, one would need a working prototype. a. True b. False 2.) While fielding survey with multiple concepts, the

1.) To do a good concept testing, one would need a working prototype.

a. True

b. False

2.) While fielding survey with multiple concepts, the survey and the order in which the concepts are presented should be the same for all respondents

a. True

b. False

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