$(1)$ To launch its new brand image as a digital industrial company, GE plans to launch a high$-$profile national advertising campaign in major television networks and roll out an informational video on the internet and at industry conferences and showcases. It also plans to host or join industry and career events across the US$.$ These marketing campaigns will run from September $2016$ until the end of $2017$ with a total cost of $ $320$ million. Production costs of $ $50$ million for both the TV ads and the informational video had already been paid in $2015.$

$*$ Watch the following television ads and informational video. If these links do not work, use the links provided in $$ABC $04$ Corporate Governance$$ in Blackboard.

$[$You must watch the videos because it will help you make a decision on this particular proposal and the ones that follow. The informational video also gives you a more concrete idea of how the industrial internet works and what its prospects might be in terms of growth and profitability.$]$

Decision

Explanation