Question: 1. To measure the understanding level on determining internal/external environment and profitability potential of business organizations 1.1 Every 21 st century business organization must have

1. To measure the understanding level on determining internal/external environment and profitability potential of business organizations

1.1 Every 21^st century business organization must have thorough understanding of industry in which it operates because industry environment has a more direct effect on the competitive actions of the firm itself and its competitors. Review five forces competition model of Michael Porter frequently used to analyze the industry environment.

1.2 Strategic competitiveness is a key factor for business growth and long-term survival of a firm. What are the components of internal organizational environment which support to appear strategic competitiveness? Among them, discuss about the resources and capabilities, the most essential components for production and operation of a firm.

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