$1.$Topic: Starbucks

$2.$ Develop a Business Mode Canvas of Starbucks

$3.$ Conduct a market research and analysis to identify the current and future trends, opportunities, and challenges facing by starbucks, Your analysis should cover the following:

$$ External Environment $($Macro$-$Environment$)$

$$ PESTEL

$$ Porter$$s Five Forces

$$ Internal Environment $($Micro$-$Environment$)$

$$ SWOT

$4.$ Based on your market research and analysis, recommend Functional Strategy$($ies$)$ for the starbucks, that the best to help tstarbucks build competitive advantage. The recommended functional strategies should be linked to forces you

identified in your environment analysis and their vision, mission, values, or objectives.

Outline:

Company Overview: could include company vision, mission, goals, KPIs, Target Audience

$2.$ Business Model Canvas

$3.$ Environmental Scan

a$.$ External $($Macro$)$

i$.$ PESTEL

ii$.$ Porter$$s Five Forces

iii. Strategic Group

b$.$ Internal $($micro$)$

i$.$ SWOT

$4.$ Recommended Strategy $-$ Could include $($not a comprehensive list$)$:

a$.$ Functional Strategy

b$.$ Financial objectives

c$.$ Marketing, advertising, or new product development

d$.$ Value Chain, manufacturing, or process enhancement or amendments.

e$.$ Technology related